Not much needs to be said about Apple’s mobile operating system that hasn’t already been said. When the original iPhone was introduced it represented a revolution in what we expected of smartphones, and has done wonders for Apple’s bottom line.
Pros:Apple’s integrated approach has meant a consistent user experience across all devices. This has also meant that when devs develop for iOS devices, they needn’t worry about operating system fragmentation – a big deal, no doubt. It’s no wonder they’ve just crossed the 300,000 apps mark, and the iPhone 4 is selling like hotcakes.
Cons:Apple’s control over the system often means users are robbed of apps that could genuinely augment their experience. This is good or bad, depending on how you look at it. We tend toward it being negative.
When Android launched, people were curious, but nobody in the world could have predicted it would be such arousing success. Handset manufacturers are abandoning other mobile OS platforms left right and centre in favour of Google’s.
Pros:Choice. Android now has a wide range of very good handsets available for it, representing the right to choose devices, even if you want a mostly consistent mobile OS. The platform has also grown very stable recently, with apps crossing the 90,000 mark, and big name devs like Rovio giving it some gaming love.
Cons: Fragmentation. Simply put, the difference in capability between many Google Android phones, some of which are retailing right now, is pathetic. How Sony Ericsson can have an X8 running Android 1.6, while the Samsung Galaxy S runs Android 2.2 is unacceptable, and will only serve to confuse customers.